{"id":1247,"date":"2020-06-29T15:27:50","date_gmt":"2020-06-29T07:27:50","guid":{"rendered":"http:\/\/wisers.xmjianzhan.cn\/?p=1247"},"modified":"2024-02-25T15:29:53","modified_gmt":"2024-02-25T07:29:53","slug":"a-lesson-in-crisis-management-key-pr-strategies-dealing-with-angry-netizens-inspiration-from-wisers-big-data-research-webinar","status":"publish","type":"post","link":"https:\/\/www.wisers.com\/blog\/1247\/a-lesson-in-crisis-management-key-pr-strategies-dealing-with-angry-netizens-inspiration-from-wisers-big-data-research-webinar\/","title":{"rendered":"A lesson in Crisis Management: Key PR strategies dealing with ANGRY netizens – inspiration from Wisers big data research webinar"},"content":{"rendered":"

With \u201canger\u201d being the most outstanding emotion expressed online during the epidemic period, it is also a common emotion found on social media platforms. In Wisers big data, the measurement of \u201canger\u201d is beyond the easy count of emoji, but to apply AI analysis of post and comment content. In the SNS world, \u201canger\u201d can emerge from unexpected topics and in unexpected ways, which can be highly infectious. It needs attention and handle with care, or it could, perhaps at a stunning pace, develop into corporate\/brand crises.<\/p>\n

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Ms. Elizabeth Wong Kit-wai is Wisers research team advisor with 14 years\u2019 experience in the media and communication field, will walk us through some of the PR strategies necessary to this digital era by exploring further into the research results of our epidemic report and real life case studies.<\/p>\n

In this webinar, you will learn how to:<\/strong><\/p>\n